How to Grow Your Firm - The Saltwhistle Podcast
Welcome to the Saltwhistle Podcast - ”How to grow your firm” This is all about the ”bit” everyone forgets when scaling up or growing their professional services firm. The Marketing and Business Development. It can help grow, build value, create demand and build your reputation, and yet, so many people don’t get to grips with it. At the moment people are spending more on marketing than they ever had before and many are actually achieving far less, and all because digital marketing and business development seems difficult and complicated. What should you do? Too many choices and not enough money. In these podcasts, your host and CEO of Saltwhistle, Rebecca Harding, talks to professionals and business people about their achievements and how they have used business development and marketing to help them grow their firms.
Episodes

Monday Mar 03, 2025
Monday Mar 03, 2025
In this episode, Rebecca Harding, founder of Saltwhistle, sits down with Mark Lowndes, Special Counsel, Tomkins Wake based in New Zealand. Mark shares insights from his 23 years of running his own law firm and his approach to business development through genuine relationship-building. He reveals how to turn professional connections into meaningful business opportunities, the importance of staying top-of-mind with your network, and why networking should be authentic, not forced. Tune in for practical tips on marketing, branding, and cultivating trust that can transform your professional services business.

Monday Feb 03, 2025
Monday Feb 03, 2025
Marketing and business development functions in manufacturing are often not as developed as they could be. Rebecca met Richard Spears, the Marketing Manager at PP Control and Automation, based in the West Midlands, UK. They do part or full machine build outsourcing. Rebecca had a great time touring their factory with him and seeing the technology in action. Their marketing function is well developed, helping to scale the business and winning new work. Rebecca asked him to join her on our Podcast to talk about marketing and business development in the manufacturing sector.

Thursday Jan 09, 2025
Thursday Jan 09, 2025
Doing business in Africa is the subject of today's podcast. We always look to the Americas, Europe, the Middle East and APAC region for business, but rarely do people look to trade in Africa. However, my guest Laurence Robertson, believes the opportunities there are ripe for the picking.
Laurence was appointed as the UK Prime Minister's Trade Envoy to Ethiopia, Zambia and Angola in 2020 in order to promote trade and encourage investment between Africa and the UK.
Before this Laurence led trade missions across the African continent, including missions to Nigeria, Rwanda, Uganda, Ethiopia and Djibouti.
He now has his own business, the Theoc Consultancy, advising companies on working in Africa and helps set up meetings and connections.
He is also chairman of the Westminster Africa Business Group, which brings together both business political networks across Africa, in order to encourage trade relationships.
Laurence served as a member of the UK parliament for some 27 years.

Friday Oct 11, 2024
Friday Oct 11, 2024
Australian turnaround, restructuring and insolvency expert Todd Gammel talks to Becca about developing his practice over the years, together with the songs that marked the key points!